1. Introduction
TheThird Taiwan Strait Crisis refers to the escalation of military conflict that occurred between China and Taiwan from May 1995 to March 1996. China and Taiwan has been competing over sovereignty and security issues for more than half a century, and the conflict between them is one of the biggest threats to the stability of Northeast Asia. The Taiwan Strait Crisis is a good exa
Third-person effect (3PE)
Davison (1983)
People tend to overestimate effects of media on others while underestimating effects on themselves.
“It’s greatest impact will not be on “me” or “you”, but on them—thethird-persons.”
3PE Components
Perceptual Component
People assume that communications influence others more than the self (3PP)
Behavioral Component
Peo
1. DMB as the Disrupting Technology
1.Changes in the trend of media industry
Media consumption patterns are slowly but steadily changing the digital home, and wireless connectivity enables similar changes outside the home. Disruptive technologies liberalized content release windows, regulatory changes, and a myriad of factors could dramatically change current trend lines of the customers.
앨빈 토플러가「제3물결(TheThird Wave)」로 미래 사회를 예견한 것은 벌써 20년 전(前)의 이야기이다. 현재 세계는 제3의 물결을 지나 다시 새로운 물결로 거듭나는 과정에 서있다. 앨빈 토플러가 제1의 물결(농경시대), 제2의 물결(산업화 시대), 제3의 물결(지식정보시대)을 정의한 이후 제4의 물결을 예견
A two-day third strategic economy dialogue between U.S. and China was winding up in Washington D.C. on May 11 in 2011. The Strategic Economy Dialogue is a meeting between the United States and China to discuss about the global issues including the area of security, economy and NTS(Non Traditional Security). With the rapid rise of China today, it is the remarkable evidence that the United States h
1. What factors account for i-mode's overwhelming successin Japan?
1) 회사의 당면과제 선정
우선 NTT DoCoMo 사(社)는 당시 휴대폰 시장에 대한 명확한 분석으로 앞으로 회사가 나아가야 할 방향을 정확히 제시하였다. 휴대폰 도입율이 급속히 증가하던 1990년대 후반, 핸드폰 보급의 정체현상을 완화화기 위한 제품을 모
the television business, may also see some changes soon. It’s apparent that the company can’t compete with its rivals under its current structure.’’
Sales from LG’s home entertainment division, which takes up almost 40 percent of the company’s total revenue, rose 9 percent to 5.359 trillion won from 4.923 trillion won in thethird quarter. Mobile phone takes up almost 50 percent of
The First Question
Cooper taking over Champion is a good way to approach
That is why Cooper industry taking over either one of them will allow them to have benefits for corporate expansion.
Please evaluate the corporate strategy of Cooper Industries. What kind of factors do you think that make value among the strategy of Cooper Industries?
Cooper’s industry is diversified thro
The Second Value : Value of Customers
둘째로, 고객의 가치(Value of Customers)란 고객이 지니고 있는 가치를 의미한다. 이러한 고객의 가치를 증대시키는 방법에는 블루오션, 잠재 니즈, 고객 포트폴리오, 불량고객, 크로스/업 셀링, 고객생애가치 등이 포함된다. 지나친 과열경쟁으로 하루하루 피말리는 경쟁사와
Formed in 1999, was the first airline alliance to establish a central management team. it is thethird-largest airline alliance in the world — behind Star Alliance and SkyTeam.
1. Fares for clients
글로벌 여행자들을 위한 “Round the world"
(1) Round world fare
(2) Star Alliance Circle Pacific fares
(3) Circle Asia Fares
2. Connect and transfer